Up-selling and Cross-Selling: 5 Reasons to Use Machine Learning

by Arthur Haponik | Apr 12, 2019 | Machine Learning 5 min read

The probability of selling a product to an existing customer is 60-70%, while for new customers it is only 5-20%. Quite logically, there are numerous strategies focused exactly on existing clients, and cross-selling and upselling are...

How LTV and Machine Learning Can Optimise Your Marketing Expenses and Increase ROI

by Arthur Haponik | Mar 18, 2019 | Machine Learning 4 min read

69% of organisations monitor LTV, but they do it inefficiently. Instead, 81% of companies that do a good job when measuring LTV increase their sales. The research involved marketers and consumers only across the UK, but the numbers are...

Machine Learning in Social Media: 6 ways how ML is monetizing big data

by Arthur Haponik | Feb 15, 2019 | Machine Learning 2 min read

Artificial Intelligence (AI) in social media Nowadays, social media is undergoing a transformation thanks to the AI and technologies such as machine learning. ML leverages big data sets to get insights and optimizes business processes....

Machine Learning in Energy industry

by Arthur Haponik | Feb 15, 2019 | Machine Learning 3 min read

Nowadays Artificial intelligence (AI) is helping energy companies analyze massive amounts of data. Most of the data on energy consumption is collected through IoT devices, such as sensors. To analyze such a Big Data and get insights, you...

Machine Learning to predict and reduce customer churn

by Arthur Haponik | Feb 3, 2019 | Machine Learning 4 min read

Have you ever wondered why your customers stop buying your products or stop using your services? Nowadays most businesses are focused on growth, business development and customer acquisition, but what about your existing customers? Have...