Business intelligence has already turned into a trend, and it is not going to stop. According to Reuters, the global business intelligence market is expected to reach $29.48 billion by 2022. For comparison, in 2016, this rate was almost...
Software testing is a crucial part of the product development process, and the reason for this is obvious. If the product released to the market has numerous bugs, it won’t attract users, while your company’s reputation will be affected....
There are a lot of ways to improve performance and make your business more efficient and, therefore, profitable using data integration and insight extraction. ETL is one of them. But what is it? When do you need to implement it? Our...
Did you know that a 5% increase in the customer retention rate can increase profits by up to 95%? That’s a great result, and measuring customer LTV is a crucial step on the way towards it. But what is customer LTV? How to calculate and...
A few articles ago we have already provided you with a better understanding of business intelligence and its most efficient practices. One of them was devoted exactly to using special tools. We didn’t go too deep into details, but now it...
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