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April 08, 2024

What Is Generative AI, and Will It Replace Human Creativity?


Artur Haponik

CEO & Co-Founder

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12 minutes

The past decade has seen several major advancements in AI technologies. Now, there’s an AI for literally any computer application you can think of. Generative AI is one of the newest additions to the AI umbrella, and it’s already taking the market by storm.

Current generative AI algorithms show great potential in generating realistic images and videos, composing music, and writing human-like text. As AI technology advances, it will eventually start creeping into the workplace, with experts predicting that AI may soon write, code, and design better than human professionals in creative fields. [1]

Significant investments in AI technology will propel advancements in its capabilities and promote the proliferation of generative AI technologies in the creative field, which may affect its users. This begs the question; will generative AI applications replace human creativity? Or is it just a tool like any other? Read on to find out!


What is generative AI?

Generative AI is a machine learning application comprised of supervised and semi-supervised ML algorithms that enable it to generate new content based on patterns and trends observed in training data.

Unlike traditional AI, which focuses on recognizing patterns and making predictions based on existing data, generative AI can take things a step further by producing various outputs ranging from videos, text, and images.

generative ai, algorithms, neural network

This makes it an invaluable asset for businesses seeking to improve their customer engagement capabilities in a more cost-effective way.

One of the most popular forms of generative AI is the Generative Adversarial Network (GAN). GAN is a machine learning framework that pits two neural networks against each other to generate new synthetic data that can pass for human-generated data.

GAN consists of two main parts, the generator and the discriminator. The generator ‘creates’ new data, while the discriminator attempts to disprove the data’s validity. In essence, the generator tries to create data that can fool the discriminator. When used concurrently within the model, these systems can create highly realistic media that can pass for human-created content.

Generative AI in action

Generative AI has the potential to be a game-changer in the creative field. Its ability to create new and unique visual and textual content makes it an invaluable asset in the creative field. And, as AI technology continues to evolve, more and more creative professionals are finding ways to incorporate it into their work. Here are some of the ways creatives use generative AI.

Photography and videography

Not so long ago, photographers and videographers had to manually find the best camera angles, lighting setups, and special effects. Now, many professionals in the field are leveraging generative AI capabilities to set the optimum camera and lighting conditions for a shoot and edit their work seamlessly.

Music production

Imagine being able to generate new and unique music on a whim without even having to tap into your creativity. Well, generative AI can make this possible. Many music producers use this technology to generate new melodies, chord progressions, and drum patterns. In addition to making their work easier, leveraging AI capabilities can allow them to explore new forms of music and experiment with new sounds more precisely and efficiently.

music production, dj mixer


According to a SEMrush survey, 12% of companies are already using AI to write content. [2] This trend is mainly fueled by the shortage of human writers who can write knowledgeable and insightful content on topics vital to the business’s marketing strategy.

Several creatives in the field, like journalists and creative writers, have also benefited from the ability to generate new and unique ideas, summaries, headlines, and even entire scenes. As a result, writers can now generate more engaging content in a fraction of the time.

Fashion design

The fashion industry is a cut-throat sector. To stay competitive, fashion designers must constantly evolve their style to keep up with emerging trends and even set new ones. Fashion designers have found a way to achieve this and make their work easier by using generative AI applications to create unique designs, patterns, and even entire clothing items.

fashion designer working in studio

Incorporating generative models in the fashion and design sector might positively impact the industry with the emergence of more unique and boundary-pushing designs that would be otherwise impossible to achieve manually.

Visual arts

Generative AI is poised to revolutionize the world of visual arts by providing new opportunities for creating, editing, and enhancing images and videos seamlessly. Artists, photographers, and graphic designers can use generative AI models to create new images or modify existing ones in interesting and unique ways.

Take OpenAI’s DALL-E, for example. This state-of-the-art language model can generate high-quality, unique images from textual descriptions. [3] Numerous creatives in the visual arts field are already using the model to generate new images and modify existing images in ways that would be hard or even impossible to achieve manually.

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Generative AI vs. human creativity

Generative AI is a powerful tool that can create unique and compelling content. However, despite its many perks and potential use cases, AI cannot replace human creativity. It can only replicate creativity by creating art from previous works. Here are six reasons why AI can’t replace human creativity.

Generative AI is only good as the data it is trained on

Generative AI algorithms are pretty effective in creating unique art forms. However, they can only produce this content based on their training data. Unlike humans, AI can’t truly understand or interpret the meaning behind data. Instead, it generates output based on the statistical patterns it learns during training. Simply put, AI can’t understand the world as humans can, and therefore, it cannot generate content that reflects human thoughts or emotions.

color palette, creative work, human creativity

AI is not capable of the same level of spontaneity and intuition as humans

The creative process involves coming up with new ideas. Although AI can generate unique content, the content is largely based on variations of pre-existing works, particularly those programmed into it during the training process.

Additionally, unlike humans, AI cannot ‘think outside the box.’ It will always be limited within the boundaries of its training data. To catch up with human creativity, AI would have to come up with new thoughts and ideas – something it’s simply incapable of achieving.

AI lacks emotional intelligence

What sets humans apart from AI is their ability to understand and incorporate emotions into the creative process. The result is often compelling works of art that not only convey the intended message but also ‘speak’ to the audience.

emotions, smile face on plactic cubes

Although AI comes pretty close to human creativity in terms of creating engaging content, it lacks emotional intelligence and, therefore, cannot fully comprehend the emotional impact of its creations. The result is passable content that looks like a human created it, but with one major limitation – it doesn’t really engage the audience emotionally.

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AI can’t fully understand the context behind a piece of art

Human creativity is deeply rooted in understanding the context in which a particular piece of work is created. Regardless of the form, every piece of art has a contextual base that lies in historical, cultural, and social significance.

While it can be programmed with some level of knowledge about context, AI cannot fully understand, respond to, or replicate the complexities of human context.

AI lacks the spontaneity of human intelligence

Humans can come up with new and original ideas on the fly. This crucial aspect of human creativity enables us to think outside the box and generate unexpected and innovative solutions to problems.

Unfortunately, AI is confined to the limits of its training data. As such, generative AI applications create content based on patterns and relationships found in their training data. In essence, AI models can identify patterns and make predictions, but they cannot generate new ideas outside the scope of the data they’ve been trained on.

AI lacks the human touch

Humans have an emotional and personal connection with their work – something that AI simply can’t replicate. This human touch gives every piece of art created by a human a soul of sorts that is unique to the creator.

Take paintings and music, for example; the reason they’re so engaging and relatable is that the artist puts part of their personal experiences, emotions, and the inner world into their work.

colorful paintings, piece of art, generative ai

Additionally, human creativity isn’t limited by finality. Any piece of art created by a human is part of their journey to growth through experimentation, failure, learning, and ultimately, growth. Conversely, AI doesn’t have the ability to learn, grow or fail, which means that it may continue to create bland content that can’t match human creativity.

Final thoughts

Generative AI algorithms are making strides in the creative field, but they still have a long way to go before they can fully replicate the complexity and diversity of human thought. Without the ability to understand context, emotions, personal experiences, and spontaneity, AI will always struggle to replicate human creativity.

Therefore, despite the looming fears that AI may soon replace human workers in the creative field, it still has a long way to go.

In the meantime, we can take advantage of the current state of generative AI development and explore the many ways it can help us in our creative endeavors. That said, generative AI could prove an invaluable tool for humans in the creative field by making their work faster and easier. From generating new ideas to assisting with the design process, generative AI has the potential to revolutionize the way we approach creative work.

Don’t hesitate to explore the possibilities of generative AI development and take advantage of the many benefits it has to offer.

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What Is Generative AI, and Will It Replace Human Creativity? FAQ

What is generative AI?

A: Generative AI refers to a class of machine learning applications comprised of supervised and semi-supervised ML algorithms. These algorithms enable the generation of new content based on patterns and trends observed in training data. Unlike traditional AI, which focuses on recognizing patterns and making predictions, generative AI can produce various outputs such as images, videos, and text, making it a valuable asset for businesses seeking to improve customer engagement and creativity.

How does generative AI work?

Generative AI operates using machine learning algorithms trained on large datasets. One popular form of generative AI is the Generative Adversarial Network (GAN), which consists of a generator and a discriminator. The generator creates new data, while the discriminator attempts to differentiate between real and generated data. This adversarial process results in the generation of highly realistic media that can mimic human-created content.

What are some applications of generative AI?

Generative AI has diverse applications across various creative fields, including photography, videography, music production, writing, fashion design, and visual arts. It enables professionals to automate tasks, generate new ideas, and enhance creativity by leveraging AI capabilities to create unique and compelling content more efficiently.

Can generative AI replace human creativity?

While generative AI offers significant benefits in automating creative tasks, it cannot fully replace human creativity. AI lacks the understanding of context, emotions, spontaneity, and personal experiences that drive human creativity. Additionally, AI-generated content is limited by its training data and lacks the emotional connection and soul present in human-created art.

How can businesses benefit from generative AI implementation?

Businesses across various industries can benefit from generative AI implementation by improving customer engagement, automating creative tasks, and enhancing productivity. Generative AI can assist in content creation, design, and innovation, enabling companies to stay competitive and explore new creative possibilities. However, it’s essential to understand the limitations of AI and the importance of human creativity in the creative process.

Is generative AI development free for businesses?

Generative AI development typically involves costs associated with acquiring or developing the model, training, operational expenses, and potentially licensing fees. While some AI models may offer free access to basic features or trial periods, businesses should be prepared for investment in AI technology to harness its full potential effectively.

What are the limitations of generative AI?

Generative AI has limitations, including dependence on training data, lack of emotional intelligence, inability to understand context, limited spontaneity compared to human intelligence, and absence of the human touch in creative output. Additionally, generative AI may struggle to replicate the complexity and diversity of human thought and creativity, highlighting the importance of human involvement in creative endeavors.

What are the copyright implications of creative work done with AI?

The ownership of creative work produced with AI depends on various factors, including jurisdiction, contractual agreements, and the nature of the work. In many cases, the creator or the entity that trained the AI model may hold the copyright to the generated content. However, legal frameworks around AI-generated content are still evolving, and it’s essential to clarify ownership rights through contracts and agreements when using AI for creative purposes.

AI vs. human creativity. How can AI-generated content be distinguished from human creativity?

There are several approaches and tools that can help differentiate between AI-generated content and human creativity, although none are foolproof. Some methods include analyzing the complexity and originality of the content, assessing emotional depth and personal expression, examining the context in which the content was created, and utilizing forensic techniques to identify patterns consistent with AI-generated output. However, given the rapid advancements in AI technology, these tools may need constant refinement to keep pace with evolving AI capabilities.

This article is an updated version of he publication from Jan 23, 2023.



[1] Generative AI. URL: Accessed January 13, 2023
[2] Half of Companies Outsource Content Writing, But Quality is a Persistent Challenge. URL: Accessed January 13, 2023
[3] URL: Accessed January 13, 2023


Generative AI