The probability of selling a product to an existing customer is 60-70%, while for new customers it is only 5-20%. Quite logically, there are numerous strategies focused exactly on existing clients, and cross-selling and upselling are...
Analysis of big data sets is no longer a marketing buzzword but the subject for more serious discussions. Continuously improved technology, human skills and changes in the way of IT and business departments interact are becoming a new...
Digital marketing is currently the most dynamically developing marketing segment. It is aimed at both reaching and building relationships with clients. That’s why it is extremely important to optimize your activities on internet....
69% of organisations monitor LTV, but they do it inefficiently. Instead, 81% of companies that do a good job when measuring LTV increase their sales. The research involved marketers and consumers only across the UK, but the numbers are...
Introduction In this study we’ve analysed thousands of VC funded companies to find out the impact of claiming to use artificial intelligence on the size of funding rounds as well as the likelihood of hiring AI experts. You will find below...
Influencer marketing is recently came into the whole advertising world. It has gained a good renoum because of Social Media marketing campaign effectiveness. The number of brands and companies that invest in influencer marketing campaigns...
Nowadays the number of mobile games available to download from google play store or apple store is tremendous. It means that there is big and strong competition on the market, which pushes gaming companies to make smarter and more...
What data science and machine learning consulting companies do? Data Science consulting companies help enterprises to use and monetize data that was already collected or purchased from external suppliers on the market. Data plays a key...
Artificial Intelligence (AI) in social media Nowadays, social media is undergoing a transformation thanks to the AI and technologies such as machine learning. ML leverages big data sets to get insights and optimizes business processes....
Nowadays Artificial intelligence (AI) is helping energy companies analyze massive amounts of data. Most of the data on energy consumption is collected through IoT devices, such as sensors. To analyze such a Big Data and get insights, you...
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