A multinational company providing a complete marketing automation SaaS platform was already familiar with Machine Learning and Artificial intelligence but was looking for a way to bring its AI algorithm to the next production-ready level.
Addepto turned out to be the best partner to do that.
The company’s Machine Learning models were developed as monolithic, standalone modules without any MLOps support. This resulted in manual execution, no versioning, no automated data pipelines, and limited ability to scale or retrain models efficiently.
Though the AI solutions were functional, they weren’t built with deployment, monitoring, or retraining in mind. This made it difficult to adapt the models to changing conditions (e.g., evolving email provider rules) or ensure consistent performance in live environments.
Without a modular or microservice-based structure, updating or improving specific components of the AI system risked disrupting the entire workflow. This slowed development cycles and hindered the ability to introduce iterative improvements or retrain models on new data.
The goal was to:
With MLOps, the company can actively monitor and optimize Machine Learning models in production.
By making adjustments as needed, managers can always be up-to-date with mail providers’ requirements, making the system efficient in delivering mail to end-users.
For example, the number of emails sent to a particular hosting provider never exceeds the allowable number, which prevents them from being considered SPAM. It helped the company to manage the risks and enabled them to scale up their capabilities to meet the needs of growing demand without sacrificing performance or reliability.
We assist businesses in leveraging AI technologies, including machine and deep learning, to improve their data utilization.
Here you can learn more about the technologies used in this project:
We enable the creation of data-driven services that enhance customer satisfaction, boost revenue, and expedite internal processes.