Artificial Intelligence (AI) in social media
Nowadays, social media is undergoing a transformation thanks to the AI and technologies such as machine learning. ML leverages big data sets to get insights and optimizes business processes. Actually, social media produces huge amounts of data. Mostly it’s content, comments, customer interactions and more. Information for each individual user of your platform is contained in that data.
Digital marketers could use machine learning to better understand buyer persona, increase lead generation, improve customer experience, and even increase sales and conversion rates. Also you could encourage social media engagement with AI personalization engines, which will match the preferences of each individual person.
But let’s see some specific examples.
Below you could see 6 ways how machine learning and AI are transforming the social media today:
machine learning algorithms specifying the preferences of each user and then recommending appropriate content for them. Also, recommend further articles to read (or video to watch) to increase the time of using the web service. It’s also could be named as recommendation system.
Content popularity prediction
to predict what will be popular tomorrow. Forecasting daily demand for content will give you possibility to prioritize content on your website. You could also properly arrange content on the website according to customers’ preferences.
Customer churn prediction
to predict which client will stop using your platform or delete the profile. It will help to maintain relation with high risky customers. That is very helpful because the cost of acquiring the client is 5 times greater than the cost of maintenance.
Customer lifetime value prediction (LTV)
to predict how much money particular customer will spend on your platform. By analyzing their behavior on social media and digital platforms, artificial intelligence can determine what their habits are, and what motivates them to spend money.
Sentiment analysis of posts
to detect comments with negative moods and be able to respond appropriately to them. It helps to verify how the influencer’s post is received by social public.
Post theme image personalization
to match the best image to each customer based on preferences. That will help to maximize the post opening conversion. Users are more likely to click on articles that have a background similar to their favorites.
This all to say, that digital marketing generates a lot of data that potentially could be used to monetize your customers and improve their experience.
The possibilities of using the data are much broader it all depends on what information you collect in your company and in what way.
If you want to discuss how exactly your company can take advantage of Artificial Intelligence, drop us a message.