Image recognition and text mining in Retail

We helped one of the global retail companies to optimize advertising processes in internet using text mining and increase effectiveness of the operational activities using image recognition

THE CHALLENGE

Optimize manual work

High traffic on the internet and customer awareness make product promotions extremely difficult on the online market. A company needed an automated tool, which would help them to promote products on the Internet, classify and choose best search terms without manual entry.

Decrease time was set for operational activities

Workers spent a lot of time analyzing products in stores and determining product assortments. Solution should help to optimize overall time.

Better products personalization

Company want to monetize all available data for better product recommendation using system which will take into consideration preferences of individual users and find the best offer in appropriate time.

OUR SOLUTION

Customized machine learning model for text classification

We developed Machine Learning algorithms for natural language processing, which were based on the terms of classification history. Models are self-learning and automatically adapt to new sets of data. Terms are classified automatically without human intervention.

Custom machine learning model for image recognition

We developed Machine Learning algorithms for image recognition, which recognize brand and type of products. Models are working in real time and automatically adapt to new sets of data.

​Custom recommendation engines

Created a data-driven recommendation engine that analyzes a huge amount of transactional and customer behavioural data to increase sales, overall business performance and client engagement and satisfaction.

BENEFITS

​We optimized advertising operational processes by increasing speed and quality of decision making actions with use of self-learning ML algorithms, which eliminated human interaction.

15%

Less incorrect classifications

145%

ROI

40

Hours of labour saved each month

TECHNOLOGIES USED

keras prgrammers
python programmers
code integration

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