Analysis of big data sets is no longer a marketing buzzword but the subject for more serious discussions. Continuously improved technology, human skills and changes in the way of IT and business departments interact are becoming a new reality. The main point is that the use and process big data sets is not such an easy task. It requires deep knowledge in data processing, data modeling, the design of big data architecture, its processes, and best practices, and choosing the right tools for particular data wrangling tasks.
The term “big data” refers to huge data collections. The number of which is many times larger (volume). Which are more diverse and contain systematic, partially structured and unstructured data (diversity). And which come faster (speed) than ever before in the history of the traditional relational databases.
Today those large data sets are generated by consumers with the use of internet, mobile devices and IoT. Every interaction on the internet could be collected and analyzed using modern big data analysis approaches. In addition, data could be provided in many formats such as text, documents, images, videos and transactions.
Traditional tools and infrastructure do not work effectively for large, diverse and quickly generated data sets. For an organization to be able to use the full potential of such data, it is important to find a new approach to capturing; storing and analyzing data. Large data analysis technologies use the power of a distributed network of computer resources and zero-access architecture. Distributed computing architectures and non-relational (NoSQL) databases to change the way data is managed and analyzed. Innovative servers and solutions for scalable analysis in the operating memory allow optimization of computing power. It allows for scaling, reliability and lower maintenance costs for the majority of demanding analysis tasks.
Process big data sets in the main memory can significantly affect the performance and speed of the analysis of large data sets. Gartner recognizes the strategic value of processing big data in the operational memory, placing them on the list of the 10 most important trends in the field of strategic technology due to the possibility of delivering transformational business opportunities. The processing technology in the operational memory allows real-time decision-making based on facts.
Processing in the main memory removes one of the basic limitations of many solutions for the analysis and process of big data sets, such as high delays and I/O bottlenecks caused by access to data on disk mass memory. Processing in the main memory stores all related data in the RAM memory of the computer system. Access to data is much faster, thanks to which it is possible to perform instant analysis. This means that business information is available almost immediately.
The processing technology in the main memory enables the transfer of entire database or data warehouses to the RAM memory. As results it wllows you for quick analysis of the entire big data set. Analysis in operational memory integrates analytical applications and databases in memory on dedicated servers. It is an ideal solution for analytical scenarios with high computational requirements that are related to real-time data processing. Examples of database solutions in working memory are SQL Server Analysis Services, Hyper (Tableau new in-memory data engine).
Non-relational databases are in the form of four different types of stores – key-value, column, graph or document pairs. It provides high performance, high-availability storage on a high scale. Such databases are useful for handling huge data streams and flexible types of diagrams and data with a short response time. NoSQL databases use a distributed, fault-tolerant architecture that ensures system reliability and scalability. An example of NoSQL databases is Apache HBase, Apache Cassandra, MongoDB, and Azure DocumentDB.
Grid-based databases store data using columns rather than rows. They reduce the number of read data items during query processing and providing high performance when performing a large number of concurrent queries. Column-based analysis databases are read-only environments that offer higher cost-effectiveness and better scalability than traditional RDBMS systems. They are used for enterprise data stores and other applications with a large number of queries. In addition, they are optimized for storing and retrieving data from advanced analysis. Amazon Redshift, Vertica Analytics Platform, Maria DB are the examples of top column-oriented databases.
The graph database is a type of NoSQL database, which is becoming more and more popular. They are particularly useful for related data with a large number of relationships or if relationships are more important than individual objects. The graph data structures are flexible, which facilitates data merging and modeling. Making queries is faster, and modeling and visualization is more intuitive. Many big data sets have a graph nature. Graph databases operate independently or in conjunction with other graph tools, such as graph visualization and analysis applications or machine learning applications. In the latter case, the graph databases allow analyzing and predicting relationships to solve many different problems.
Thanks to the flexible and extensible big data platforms available on the market, IT and business departments can select an architecture that matches their data volumes, processing requirements, analytical workloads, existing systems, and budget.
Extract, Transform, Load (ETL) operations aggregate, pre-process and saves data. However, traditional ETL solutions can not handle the volume, speed, and diversity of big data sets. The Hadoop platform stores and processes big data in a distributed environment, thanks to which it is possible to divide incoming data streams into fragments for the purpose of parallel processing of large data sets. The built-in scalability of Hadoop architecture allows you to speed up ETL tasks, significantly reducing the time of analysis.
The combination of the Hadoop platform with a modern enterprise data warehouse, which is based on a large-scale processing architecture, allows the extension of the big data analysis platform to support interactive queries and more advanced analytics.
Infrastructures based on Hadoop, GCP or S3 platform accepts and processes large amounts of various data streams and loads them into the company’s data warehouse for querying, analyzing and ad-hoc SQL or Business Intelligence (BI) reports. Because Hadoop architecture allows the processing of many different types of data, the company’s data warehouse remains enriched with data that can’t be stored in traditional relational data warehouses. In addition, the data stored by the data lakes infrastructure is much more durable, which allows obtaining very detailed data from the company’s data warehouse to perform complex analyses.
Predictive analytics allows you to get additional benefits from data by using historical data points to predict the future. At Addepto we recommend combining an enterprise data store based on a large-scale processing architecture that performs complex predictive analysis with Spark cluster for fast, efficient and reliable ETL operations. The Hadoop cluster can also be extended with tools for data processing. Other components for additional processing and data analytics also could be added.
Remember about the above-mentioned solutions and technologies while processing big data sets. The right technology stack could help you use the full potential of your data and extract the right insights.
If you have any problems or questions regarding the processing of big data sets or you just need machine learning or data engineering services, contact us and Addepto team will guide you to the data sucess.
Batch processing is appropriate when data can be collected and processed at scheduled intervals and the business does not require immediate results. Stream processing is better when events must be analyzed as they arrive, such as fraud alerts, sensor monitoring, or real-time personalization. Some platforms support both approaches through a common processing model. Apache Spark Structured Streaming, for example, runs incremental queries over incoming data and supports fault tolerance through checkpointing and write-ahead logs.
A data lake stores large amounts of raw or lightly processed data in different formats. A data warehouse contains structured, prepared data optimized for reporting and SQL analytics. A data lakehouse combines the flexible storage of a data lake with warehouse-style organization, governance, and analytical performance. The right choice depends on whether the organization prioritizes exploration, standardized reporting, or a unified environment supporting BI, data engineering, streaming, and machine learning.
Not necessarily. Hadoop and HDFS remain useful for distributed storage and processing, particularly in established on-premise environments. However, many modern platforms use cloud object storage, serverless query engines, managed Spark services, streaming systems, and lakehouse architectures instead of maintaining a complete Hadoop cluster. The architecture should follow the workload and operational requirements rather than treating Hadoop as a mandatory component.
Partitioning should reflect common filters and access patterns without producing an excessive number of small partitions or files. Poor partitioning can increase metadata operations, network transfers, and query execution time. Teams should examine actual workloads and tune partition counts, caching, join strategies, and data distribution based on execution plans rather than using one configuration for every dataset. Apache Spark provides dedicated mechanisms for repartitioning, caching, join selection, and SQL performance tuning.
Data contracts and validation rules should define required fields, accepted data types, ownership, and expected compatibility. Additive changes, such as introducing an optional column, are generally easier to manage than renaming or deleting existing fields. Pipelines should detect schema changes before production data reaches downstream systems, version incompatible transformations, and maintain tests for critical consumers. The raw ingestion layer should also retain source data so that it can be reprocessed when transformation logic changes.
Monitoring should cover pipeline success rates, processing latency, data freshness, throughput, resource consumption, query duration, storage growth, failed records, and infrastructure availability. Data observability should additionally measure completeness, accuracy, uniqueness, schema compliance, and unexpected distribution changes. Lineage metadata can connect datasets, jobs, and pipeline runs, helping teams locate the source of a failure and identify which reports or models may be affected.
The evaluation should include storage, compute, data transfer, orchestration, licensing, monitoring, specialist support, and the engineering effort required to operate the platform. Teams should also measure cost per pipeline, query, dataset, or business workload rather than considering only the total cloud bill. A platform is cost-effective when it delivers the required freshness, reliability, and analytical performance without unnecessary resource allocation or architectural complexity.
A complete platform becomes valuable when multiple teams need shared ingestion, storage, governance, processing, analytics, and security capabilities across many use cases. A specialized solution may be more appropriate when the requirement is narrow, such as processing one event stream or creating a limited reporting environment. The decision should consider integration complexity, expected scale, internal skills, governance requirements, and whether a broader platform would remove silos or merely introduce unnecessary complexity.
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